Pretend you hear 007 music right now because I feel like that's what the hidden job market sounds like. Most people think you have to have some sort of secret coverage or clearance in order to get to it and that’s just not true, in fact, it all comes down to reputation and relationships. Not my reputation and relationships but yours, which should be empowering. You shouldn’t have to look to others to land jobs, it is your ability to create relationships that build your reputation.
There are things you can do right this second that can really change the game and I would say before you go to the hidden job market I want you to make sure that your LinkedIn profile and your resume are impeccable. They both must share very clearly what it is you want and the value that you bring, not wordy, not long, and they need to be error-free. My Market Me course walks you through exactly how to do all of these steps and create those bulletproof assets but for argument’s sake, let's pretend that you've done this homework.
Now you need to reach out to your network. This is a litmus test to see where your reputation is really gotten you. It’s amazing to me how many people I work with that don't realize how valuable they are to their market and how much everyone they’ve worked with values them.
There’s a real fear of reaching out to past colleagues on LinkedIn. One, because job seekers assume people in their network have forgotten them. Two, they make the assumption that the only reason you would be connecting with others is that you need them for something. Please connect with everyone that you've ever worked with on LinkedIn, that's what the platform is designed to do. It shows that you understand the power of relationships.
No matter what your job function you have had the power to saved companies time and/or money. You have most likely streamlined processes. I don't care how small you are in this industry or how large you are you have the same capabilities. I'm laying all this out because understanding your value is part of connecting. When reaching out to others it’s not about them helping you it’s about you uncovering how you can utilize your value to help them.
You will be shocked to figure out that Sarah, a former work colleague, has an opening and she wants you in there because she's worked with you and loved it. She knows that if you come aboard that she is going to look like a rock star because she found you.
Hidden Job Market = connecting with past work relationships + share your version of helping
If you jump straight into networking and your resume and LinkedIn profile are not up to snuff you will kill your reputation and that’s hard to rebuild. Remember, no one is willing to bet their own reputation on your subpar resume.